Why iOS 10.3 gives developers new customer service resources

With the new iOS 10.3 release from Apple, the headline for developers is clear: You finally have a voice.
The new release finally allows developers to chime in on customer reviews. Developers have been able to do his on Android for a while, but the iOS move is new.
TechCrunch reports that “Apple’s ratings and reviews system has felt antiquated, and has been a source of frustration for developers and users alike. When a customer leaves a negative review, developers couldn’t respond to the criticism – which is sometimes unwarranted – in a way that other App Store customers could see. For example, a customer may be misunderstanding a feature, or may have complained about a bug that’s been fixed in a later release.”
Additionally: “Being able to quickly clarify the situation in a public manner could help to encourage other potential customers to give the app a try.”
This is an issue that developers (and those who support them) have felt strongly about.
The Mac Observer writes: “If you want to see developer responses make sure you’re running iOS 10.3 or later on your iPhone, iPad, or iPod touch, and mac OS 10.6.6 or later on the Mac. Developers who want to learn more about responding to App Store comments can check out Apple’s developer website.”
There’s another function, too, according to Forbes: “Now developers can update app icons any time without having to submit an update. This can come in handy when developers want to add a seasonal update to their icons such as placing a Santa hat on the artwork.”
Source: https://www.developer-tech.com/news/2017/may/02/ios-103-gives-developers-new-customer-service-resources/

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