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10   min read     Facebook Live Shopping: What is it & How to Use it to Drive Sales? What is Facebook Live Shopping? Facebook live shopping is a real-time interactive way to sell products while directly connecting with viewers and attracting new potential customers. It redefines traditional eCommerce with its scalability, ease of use, and cost-effectiveness, making it the most promising marketing strategy available today.  A few years ago, selling a product or service online simply meant crafting a basic text description and adding a few photos to a website. Sure, it's still around, but not as effective as it once was. Meanwhile, Facebook Live sales have pushed the boundaries of eCommerce, opening up new opportunities for merchants and entrepreneurs to generate sales, promote their brands, and sell their items without having to wait for customers. It took online selling to a whole new level, and if you aren't using Facebook Live as part of your social media marketing, you’r

3   min read   Brutalism is a special breed of web design, working well for quirky, creative brands and individuals. However, this rule-bending design technique must be employed with care. Read this guide to find out how. Brutalism is one of those trends that seems to come and go in web design. It’s not because there isn’t much value in brutalist design. It’s more that it doesn’t always fit with the style and tone of the times.  That’s part of what makes brutalism so intriguing though. When most websites tend to fall in line and adopt the same basic trends from year to year, a website that doesn’t play by the rules can easily steal the spotlight.  You just need to know whether that’s the right kind of light you want to shine on the brand. Brutalism can sometimes come off as cold and somber. If it’s not properly executed or not used for the right kind of brand, it can send the wrong signals to website visitors.  In this guide to brutalism in web design, we’ll discuss what it is and how