Apple gives AR tool ‘Quick Look’ a facelift; adds button for preview, link with payment gateways
Apple, this week, released an update to its augmented reality (AR) tool – Quick Look – that enables iPhone and iPad users preview AR avatars of physical goods before buying them.
Quick Look has hitherto allowed retailers to offer previews of their products by uploading three dimensional product models or flat stickers that give them a realistic impression of how a particular product might look in real world conditions.
Apple launched Quick Look in 2018 as a part of ARKit 2. With the recent update, retailers can now add a button into their apps that enables an AR preview, which in turn, will guide the customer to completing the purchase.
Quick Look supports Apple Pay, making it easier for iOS users to preview and buy products seamlessly, akin to trying out clothes in a trial room and directly proceeding to the payment counter. Some retailers that support Quick Look include Wayfair, Home Depot, and 1-800 Flowers. It is likely to pick up with other online retailers as well.
Apple’s Quick Look seems to have come of age, with the earlier version capable of only browsing AR models of products. Further research, and also purchase, would have to be done by closing Quick Look and redirecting to the product’s app or website. The AR button now links the app to payment gateways.
The Cupertino-based company has also added spatial audio support to Quick Look’s developer kits for iOS and iPad OS. It is expected to add sounds to 3D models, such as audio devices like speakers.
Quick Look has hitherto allowed retailers to offer previews of their products by uploading three dimensional product models or flat stickers that give them a realistic impression of how a particular product might look in real world conditions.
Apple launched Quick Look in 2018 as a part of ARKit 2. With the recent update, retailers can now add a button into their apps that enables an AR preview, which in turn, will guide the customer to completing the purchase.
Quick Look supports Apple Pay, making it easier for iOS users to preview and buy products seamlessly, akin to trying out clothes in a trial room and directly proceeding to the payment counter. Some retailers that support Quick Look include Wayfair, Home Depot, and 1-800 Flowers. It is likely to pick up with other online retailers as well.
Apple’s Quick Look seems to have come of age, with the earlier version capable of only browsing AR models of products. Further research, and also purchase, would have to be done by closing Quick Look and redirecting to the product’s app or website. The AR button now links the app to payment gateways.
The Cupertino-based company has also added spatial audio support to Quick Look’s developer kits for iOS and iPad OS. It is expected to add sounds to 3D models, such as audio devices like speakers.
Comments
Post a Comment