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2   min read Meet your customers where they are. It's the golden rule for every business. In the past, your sole option was to place a physical storefront in front of foot traffic. Now, social platforms serve as digital town squares and your business needs to meet shoppers with an experience that feels native, tailoring your brand’s story for the members of that community. In that spirit, we're joining forces with Facebook to bring  Facebook Shops  to Shopify merchants, a new shopping experience that lets you create a customizable storefront on Facebook and Instagram. Facebook Shops: Create a branded store for Facebook and Instagram Facebook Shops is a simple version of your online store that lives inside the Facebook and Instagram mobile apps. Facebook Shops make it easy for billions of users to find, browse, and buy your products in the apps they use daily to discover new experiences. You can bring your products to Facebook and Instagram's digital market with a shopping...

  Low code vs. No code: Which is better for web and mobile app development? Are you an entrepreneur with plans to undertake a software development project for your business? Alternatively, are you an IT leader in an enterprise planning to undertake such a project? There might be situations where your software development team is heavily stretched and you just don’t have time to hire enough people to meet the project schedule. Businesses face this situation often! How do you undertake your project in such circumstances? Low-code and/or no-code development can help. In this article, we talk about low code vs no code development for web and mobile apps. We introduce both and discuss their pros and cons. Subsequently, we talk about their similarities and differences. We discuss scenarios where you might want to use them. Finally, we discuss scenarios where you should choose custom software development instead of low-code/no-code. Read on. Low-code development: An introduction “Low code...

 18 mins read Web App vs. Website - What Is The Difference And Which Should You Pick For Your Business? Website or web application - which one will meet your expectations? What are the main differences, and which one will be the best solution for your business? In this article, we will try to answer these questions and dispel your doubts. Enjoy your read! What is a website, and when do you need it? A website is a collection of documents made available on the Internet by a web server and opened using a web browser. It usually includes several web pages (such as Home, About Us, Products, Contact, etc.) identified by one common domain name.   The primary purpose of it is to provide information to users.  On the website, we can find text and various multimedia files, such as pictures or movies. It is a static and unchangeable place on the Internet, where users only view published content and cannot take any actions such as creating an account or shopping. When do you need a w...